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    <title><![CDATA[What You Need to Know About Database Marketing]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2021/01/what-you-need-to-know-about-database-marketing.html]]></link>
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    <pubDate>Thu, 21 Jan 2021 13:13:24 +0100</pubDate>
    <description><![CDATA[Database marketing can be a great tool for B2B companies looking to create more targeted marketing campaigns and to increase brand awareness and loyalty. Database marketing is a type of direct marketing categorized by the use of data to deliver targeted... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[ The Right Data on Universities Can Help Scale Up Sales and Conversions]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/12/the-right-data-on-universities-can-help-scale-up-sales-and-conversions.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/12/the-right-data-on-universities-can-help-scale-up-sales-and-conversions.html</guid>
    <pubDate>Fri, 04 Dec 2020 09:23:57 +0100</pubDate>
    <description><![CDATA[If you could precisely identify the right target audience for your business, then target them with right messaging in the right stage of the purchase cycle – wouldn’t you? Say hello to intent data. Intent data allows you to exactly identify whether a... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Accelerate Sales with a Corporate Directory]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/10/accelerate-sales-with-a-corporate-directory.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/10/accelerate-sales-with-a-corporate-directory.html</guid>
    <pubDate>Wed, 28 Oct 2020 06:51:23 +0100</pubDate>
    <description><![CDATA[Today’s B2B sales departments are incorporating technologies and digital platforms into their sales efforts more seamlessly than ever. As a result, sales teams are becoming reliant on a steady stream of high-quality data to help them identify and target... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Prepare Your Small Business to Work from Home for Extended Periods]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/10/prepare-your-small-business-to-work-from-home-for-extended-periods.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/10/prepare-your-small-business-to-work-from-home-for-extended-periods.html</guid>
    <pubDate>Thu, 15 Oct 2020 08:19:58 +0200</pubDate>
    <description><![CDATA[To ensure its survival a small business must be able to weather unexpected market challenges by adapting and evolving. As the coronavirus pandemic has spread across the continent, North American small business owners have had to react to challenges to... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Sell Yourself and Your Product More Effectively]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/10/sell-yourself-and-your-product-more-effectively.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/10/sell-yourself-and-your-product-more-effectively.html</guid>
    <pubDate>Fri, 09 Oct 2020 13:40:01 +0200</pubDate>
    <description><![CDATA[Every business has a story to tell. For B2C content marketing, brand storytelling is a key component of persuasive marketing. In the B2B world, it’s not always easy to connect with your target emotionally given the fact you’re trying to sell business... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Improve Outbound Sales Possibilities with Scott's Directories]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/09/improve-outbound-sales-possibilities-with-scott-s-directories.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/09/improve-outbound-sales-possibilities-with-scott-s-directories.html</guid>
    <pubDate>Fri, 25 Sep 2020 09:37:45 +0200</pubDate>
    <description><![CDATA[Outbound sales are a way for companies to introduce other businesses to a B2B option that might not have found through their efforts. Many companies use outbound sales methods to great effect by offering highly personalized information that helps convert... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[How to Keep Current Customers Happy While Selling to Others]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/09/how-to-keep-current-customers-happy-while-selling-to-others.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/09/how-to-keep-current-customers-happy-while-selling-to-others.html</guid>
    <pubDate>Fri, 11 Sep 2020 13:06:17 +0200</pubDate>
    <description><![CDATA[Customer retention is the key to long term growth. That’s a basic business principle. Yes, new sales are necessary, but a one-time sale is nothing compared to a long-term sales relationship. In the software-as-service marketplace, recurring revenue is... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Find and Sell to Doctors Easier Than Ever]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/08/find-and-sell-to-doctors-easier-than-ever.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/08/find-and-sell-to-doctors-easier-than-ever.html</guid>
    <pubDate>Wed, 26 Aug 2020 14:30:09 +0200</pubDate>
    <description><![CDATA[Working as a sales rep targeting the medical profession is hard. Medical professionals are highly trained individuals, very academic, pragmatic, and thorough. They’re also notoriously hard to reach if you’re a sales rep, thanks to that office manager... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[How Selecting a Good Database Provider Can Accelerate Business Growth?]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/07/how-selecting-a-good-database-provider-can-accelerate-business-growth.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/07/how-selecting-a-good-database-provider-can-accelerate-business-growth.html</guid>
    <pubDate>Fri, 10 Jul 2020 15:28:56 +0200</pubDate>
    <description><![CDATA[Purchasing an online database subscription is not like purchasing a one-size-fits-all piece of clothing. Every company has its own unique needs and market challenges; every company has a different approach to sales. Accurate targeting is the key to success... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[B2B Directory: Expectations Vs Reality]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/06/b2b-directory-expectations-vs-reality.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/06/b2b-directory-expectations-vs-reality.html</guid>
    <pubDate>Wed, 24 Jun 2020 16:20:12 +0200</pubDate>
    <description><![CDATA[Let’s consider a B2B product you need to sell in British Columbia. Perhaps it’s a niche product, one that most people have never heard of. Even the industry you’re targeting may not have heard of it. Spending huge budgets on mass marketing isn’t going... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[The Canadian Manufacturers Directory: How It Can Help You Grow Your Business]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/06/the-canadian-manufacturers-directory-how-it-can-help-you-grow-your-business.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/06/the-canadian-manufacturers-directory-how-it-can-help-you-grow-your-business.html</guid>
    <pubDate>Fri, 12 Jun 2020 17:10:59 +0200</pubDate>
    <description><![CDATA[Business owners associated with manufacturing have access to an exceptional means of growing their business through a business directory that’s far superior to the information that might be found through other sources like the Internet. It’s called the... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Using Data to Outgrow Competitors and Make Better Decisions]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/05/using-data-to-outgrow-competitors-and-make-better-decisions.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/05/using-data-to-outgrow-competitors-and-make-better-decisions.html</guid>
    <pubDate>Thu, 21 May 2020 14:51:48 +0200</pubDate>
    <description><![CDATA[Gaining a competitive advantage. It’s critical in many aspects of life, and even more important in business. For companies offering similar products and services, gaining a competitive advantage can be the key to earning a greater share of the market.... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Improve Trade After A Pandemic Using Online Business Directories]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/04/improve-trade-after-a-pandemic-using-online-business-directories.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/04/improve-trade-after-a-pandemic-using-online-business-directories.html</guid>
    <pubDate>Mon, 27 Apr 2020 18:01:44 +0200</pubDate>
    <description><![CDATA[No matter how idealistic an opinion of business you might have, the fact is people go into business for a primary purpose: to maximize profits for the owner or stakeholders and, depending on the integrity of the leadership, maintaining corporate social... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[5 Important Tips to Build a Profitable Sales Pipeline]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/04/5-important-tips-to-build-a-profitable-sales-pipeline.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/04/5-important-tips-to-build-a-profitable-sales-pipeline.html</guid>
    <pubDate>Mon, 13 Apr 2020 15:36:24 +0200</pubDate>
    <description><![CDATA[Whether you have a large company or a small business, determining how to improve your sales pipeline and grow your company is essential. Here are five tips to help make it happen. 1. Focus on the Right Audience When generating leads that convert — which... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[What Practices Should Be Used for Generating Efficient Leads]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/04/what-practices-should-be-used-for-generating-efficient-leads.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/04/what-practices-should-be-used-for-generating-efficient-leads.html</guid>
    <pubDate>Wed, 01 Apr 2020 14:08:24 +0200</pubDate>
    <description><![CDATA[If a sales rep had a magic wand designed to grant realistic wishes, it would probably be used to generate an endless flow of sales leads. Any effective rep doesn’t mind the selling part of the job, but generating B2B leads takes time, effort, marketing... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Is Business Data Important for Your Marketing Strategies?]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/03/is-business-data-important-for-your-marketing-strategies.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/03/is-business-data-important-for-your-marketing-strategies.html</guid>
    <pubDate>Mon, 30 Mar 2020 11:50:41 +0200</pubDate>
    <description><![CDATA[Blood donor agencies are forever in need of Type O blood because its use is universal in all situations. Business data works in a similar fashion, acting as the lifeblood for the healthy development of B2B sales and marketing strategies. When targeting... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Improve Targeting And Conversion Rates With Business Database]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/02/improve-targeting-and-conversion-rates-with-business-database.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/02/improve-targeting-and-conversion-rates-with-business-database.html</guid>
    <pubDate>Fri, 28 Feb 2020 11:59:00 +0100</pubDate>
    <description><![CDATA[In darts, it takes a steady hand to hit a bullseye on a consistent basis. In competitive shooting, a scope can help a shooter fire shots with laser-sharp precision. In sales, targeting is just as important if you want to hit your revenue marks. One tool... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[How to Find The Right Data To Continuously Accelerate Sales?]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2020/02/how-to-find-the-right-data-to-continuously-accelerate-sales.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2020/02/how-to-find-the-right-data-to-continuously-accelerate-sales.html</guid>
    <pubDate>Wed, 29 Jan 2020 08:08:17 +0100</pubDate>
    <description><![CDATA[Many primary care physicians do more than simply treat patients. In Ontario and elsewhere, physicians oversee businesses, manage budgets and procure products. As a result, physicians are often visited by B2B sales reps pushing individual products rather... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[How Does A Good Database Help In Lead Generation]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2019/12/how-does-a-good-database-help-in-lead-generation.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2019/12/how-does-a-good-database-help-in-lead-generation.html</guid>
    <pubDate>Mon, 30 Dec 2019 10:03:32 +0100</pubDate>
    <description><![CDATA[When you want great cheese, you go to a cheese shop. When you want prime cuts of grass-fed beef, you go to an excellent butcher. When you want fine diamonds, you go to a respected jeweler. And when you want thousands of sales leads, you go to a credible... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Scott's Database an Approach to Improve Lead Generation Process]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2019/11/scott-s-database-an-approach-to-improve-lead-generation-process.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2019/11/scott-s-database-an-approach-to-improve-lead-generation-process.html</guid>
    <pubDate>Fri, 22 Nov 2019 10:33:43 +0100</pubDate>
    <description><![CDATA[It’s a funny thing about gold. You don’t see a lot of modern prospectors panning for gold in Lake Ontario. The reason for that is rather obvious: they know there isn’t any gold to be found panning the shoreline in Mississauga, Hamilton or St. Catharines.... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[The Role Of The Database In The B2B Industry]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2019/10/the-role-of-the-database-in-the-b2b-industry.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2019/10/the-role-of-the-database-in-the-b2b-industry.html</guid>
    <pubDate>Wed, 30 Oct 2019 11:38:04 +0100</pubDate>
    <description><![CDATA[The role of the marketing department in the overall success of your business cannot be underestimated. Marketing people are left brain/right brain hybrids that have to be creative but also pragmatic. They understand that creating quality content allows... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Doctor Directory - An Effective way to reach your audience in Ontario]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2019/03/doctor-directory-an-effective-way-to-reach-your-audience-in-ontario.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2019/03/doctor-directory-an-effective-way-to-reach-your-audience-in-ontario.html</guid>
    <pubDate>Tue, 19 Mar 2019 13:36:45 +0100</pubDate>
    <description><![CDATA[What are the benefits of subscribing to an Ontario doctor directory? If your objective is conducting B2B sales to medical professionals across Ontario, then it’s the perfect prescription for your needs. When it comes to marketing plan development, there... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
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                    <item>
    <title><![CDATA[Exclusive BC Directory]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2019/02/exclusive-bc-directory.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2019/02/exclusive-bc-directory.html</guid>
    <pubDate>Mon, 18 Feb 2019 10:48:33 +0100</pubDate>
    <description><![CDATA[Whether you are in the distribution, manufacturing, transportation, insurance, or real estate business, your sales and marketing team needs access to reliable information. For a nominal membership fee, you can take advantage of the best BC directory offered... ]]></description>
        <dc:creator><![CDATA[Evan Wilson]]></dc:creator>
    </item>
                    <item>
    <title><![CDATA[Excellent Quebec Company Directory]]></title>
    <link><![CDATA[https://scottsdirectories.over-blog.com/2018/12/excellent-quebec-company-directory.html]]></link>
    <guid>https://scottsdirectories.over-blog.com/2018/12/excellent-quebec-company-directory.html</guid>
    <pubDate>Thu, 20 Dec 2018 08:48:01 +0100</pubDate>
    <description><![CDATA[Instead of searching through information that has nothing to do with your target area, Scott’s Directories has databases broken down by region. As a prime example, our Quebec company directory includes detailed and up-to-date information on businesses... ]]></description>
        <dc:creator><![CDATA[Scott's Directories]]></dc:creator>
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