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What You Need to Know About Database Marketing
Database marketing can be a great tool for B2B companies looking to create more targeted marketing campaigns and to increase brand awareness and loyalty. Database marketing is a type of direct marketing categorized by the use of data to deliver targeted...
Using Data to Outgrow Competitors and Make Better Decisions
Gaining a competitive advantage. It’s critical in many aspects of life, and even more important in business. For companies offering similar products and services, gaining a competitive advantage can be the key to earning a greater share of the market....