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What You Need to Know About Database Marketing

January 21 2021 , Written by Evan Wilson Published on #business directory canada

Database marketing can be a great tool for B2B companies looking to create more targeted marketing campaigns and to increase brand awareness and loyalty. Database marketing is a type of direct marketing categorized by the use of data to deliver targeted...

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The Right Data on Universities Can Help Scale Up Sales and Conversions

December 4 2020 , Written by Evan Wilson Published on #Canadian universities list

If you could precisely identify the right target audience for your business, then target them with right messaging in the right stage of the purchase cycle – wouldn’t you? Say hello to intent data. Intent data allows you to exactly identify whether a...

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Accelerate Sales with a Corporate Directory

October 27 2020 , Written by Evan Wilson Published on #canada business directory

Today’s B2B sales departments are incorporating technologies and digital platforms into their sales efforts more seamlessly than ever. As a result, sales teams are becoming reliant on a steady stream of high-quality data to help them identify and target...

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Prepare Your Small Business to Work from Home for Extended Periods

October 14 2020 , Written by Evan Wilson Published on #Canada company list

To ensure its survival a small business must be able to weather unexpected market challenges by adapting and evolving. As the coronavirus pandemic has spread across the continent, North American small business owners have had to react to challenges to...

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Sell Yourself and Your Product More Effectively

October 9 2020 , Written by Evan Wilson Published on #online business directory, #business directory

Every business has a story to tell. For B2C content marketing, brand storytelling is a key component of persuasive marketing. In the B2B world, it’s not always easy to connect with your target emotionally given the fact you’re trying to sell business...

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Improve Outbound Sales Possibilities with Scott's Directories

September 24 2020 , Written by Evan Wilson Published on #list of Canadian companies, #Canada companies list

Outbound sales are a way for companies to introduce other businesses to a B2B option that might not have found through their efforts. Many companies use outbound sales methods to great effect by offering highly personalized information that helps convert...

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How to Keep Current Customers Happy While Selling to Others

September 11 2020 , Written by Evan Wilson Published on #canadian database, #Canadian directory

Customer retention is the key to long term growth. That’s a basic business principle. Yes, new sales are necessary, but a one-time sale is nothing compared to a long-term sales relationship. In the software-as-service marketplace, recurring revenue is...

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Find and Sell to Doctors Easier Than Ever

August 26 2020 , Written by Evan Wilson Published on #Ontario physician search, #ontario physician directory

Working as a sales rep targeting the medical profession is hard. Medical professionals are highly trained individuals, very academic, pragmatic, and thorough. They’re also notoriously hard to reach if you’re a sales rep, thanks to that office manager...

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How Selecting a Good Database Provider Can Accelerate Business Growth?

July 10 2020 , Written by Evan Wilson Published on #Canada business directory, #business directory of Canada

Purchasing an online database subscription is not like purchasing a one-size-fits-all piece of clothing. Every company has its own unique needs and market challenges; every company has a different approach to sales. Accurate targeting is the key to success...

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B2B Directory: Expectations Vs Reality

June 24 2020 , Written by Evan Wilson Published on #BC business directory

Let’s consider a B2B product you need to sell in British Columbia. Perhaps it’s a niche product, one that most people have never heard of. Even the industry you’re targeting may not have heard of it. Spending huge budgets on mass marketing isn’t going...